Wadiz Product Page Success Strategies: [Part 2] Nicknames Over Product Names

“A nickname that makes your product memorable for a long time:
All successful Wadiz product pages have a nickname.“

Muse Studio, an official partner of Wadiz, shared insights in Part 1 about the 3-second hook at the beginning of a campaign page—a key element that boosts engagement:

In this second installment , we’ll discuss“nicknames” — a strategy that helps build a closer connection with supporters (buyers) and
ensures your product leaves a lasting impression.

Every popular product has a nickname
Let’s take a look at some examples and discuss how to come up with a good nickname.

Packed with practical experience from Muse Studio We’re sharing our know-how
This guide is useful for aspiring creators planning to build their own product pages, as well as those who intend to hire an agency.

🎁 Be sure to read all the way to the end and take advantage of the event benefits offered by Muse Studio!

*At Wadiz, we refer to sellers as "makers" and buyers as "supporters."
* This content has been adapted from an interview with Muse Studio, an official partner of Wadiz.

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Official Partner: Muse Studio (Website Design Agency)
Wadiz Maker’s Wadiz Maker’s Muse

 

Hello. I’m Son Hye-ri, CEO of Muse Studio, an official Wadiz Premium Partner.
In Part 1, we discussed the 3-second hook at the beginning of the product page that acts as a [☄️Booster].
Today, in Part 2, we’ll cover the [⭐️Nickname].

 

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Wadiz Product Page Design
Everysuccessful producthas a nickname.

 

The product has a product name, so what on earth does “nickname” mean?
If you take a look at the so-called “successful” crowdfunding projects with high funding rates on Wadiz, you’ll notice one thing they all have in common.

It's [⭐️Nickname].

#InstantCushion #MochiQuilt #AngledPillow etc.
Even if a product’s official name is something like “Brand X’s Leather Eco-Bag D305,” people tend to remember short, friendly nicknames longer than they do long, formal names.

Let’s look at the example below:
When my reward (product) is a ‘handheld fan,’ 

Here are some of the key features.

1) Quiet yet powerful airflow from a BLDC motor 

2) Compact size that’s easy to carry 

3) Adjustable in 100 increments 

4) Up to 9 hours of use

So, here’s I’ll highlight one.

Despite its compact size, “powerful”
Specifically, we’re focusing on this “powerful” aspect and looking for words that can be used as metaphors to describe just how “powerful” the wind is.

“The wind is as strong as a typhoon, isn’t it?”
#AsPowerfulAsATyphoon #AsPowerfulAsAHairDryer 

Typhoon + Handheld Fan? = Typhoon Fan

 

This way, we create a "nickname" that makes the product feel a little more familiar to supporters,
you can even use that nickname for marketing purposes.

Let me give you another example.
For example, ifthe product is a bag,

1) A bag with plenty of storage space that you can always count on  

2) It has plenty of storage space and is safe and sturdy 

3) Highly durable

4) It's a canvas bag made by a brand known for its expert craftsmanship.

So, what I really want to say is,
My product is a canvas bag that you can carry around anywhere, anytime, without any fuss, and

It has plenty of storage space, but > it’s sturdy right? A bag that holds everything securely—how durable is it?

(Showing a GIF with all sorts of random things in it)
I guess we could give it the nickname"Tantanbaek," right?

 

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Wadiz Product Page Design
Build a loyal fan basethrough your username.

Wadiz offers various features designed to foster closer relationshipsbetween supporters and makers.
Rather than the relationship between a consumer and a seller, a closer, genuine relationship between the ‘supporter’ and ‘maker’ of my product. 

I think you can use a nickname as one such tool.

After all, when you’ve invested in a product with such enthusiasm and finally receive it, and if you’re highly satisfied with it,
you’ll surely become a loyal fan of the brand,, wouldn’t you agree?

Hey, makers—why not come up with a unique nickname for your product that will really stick in your supporters’ minds? 🤭

If you find it difficult to come up with one right away, feel free to brainstorm with your supporters.
🧐In fact, many makers have held events to come up with "nicknames" for their products in Wadiz’s news section.

 

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Wadiz Product Page Design
Special benefits when you work with Muse Studio! 🌟

Free AI-generated videos

* Examples of AI-generated videos *

 

👉🏻Create Stories with Muse Studio

 

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🎈 Read other posts by “Muse Studio” partners

• Strategies for a Successful Wadiz Product Page: [Part 1] Captivating in 3 Seconds
• Create product detail pages without a sample! All you need is an idea.
• The fine dining of product detail pages—curious about what a true expert creates?
• [September's Featured Partner] Muse Studio: Maker's Choice. #1 in Customer Satisfaction

🎈Read more about another product page design agency (partner) recommended by Wadiz

• Product Page Creation: The Secret to Reaching No. 1 on Wadiz in Real Time, Plus How to Hit 100 Million
• From Maker to Top Partner: This Month’s Featured Partner, “BTY Plus”

🎈The Secrets to Creating a Wadiz Product Page

• Here’s the process we follow for creating Wadiz product pages.
• Why Storytelling Is Important on Wadiz Product Pages
• The story behind the creation of the Wadiz product page, written by BTW