“I worked really hard on the product page, but will people actually read it all the way through? 🤔
"Actually, there's a secret behind those three seconds."
Muse Studio, an official partner of Wadiz, says that the first three secondsof a product detail page are the most critical.
😫 Just three seconds! How can I showcase my product’s appeal in just three seconds?
My product has so many great features... or are they just too ordinary?
How to plan and write a headline that keeps readers reading until the end in just 3 seconds! That’s a really important topic, isn’t it?
November Outstanding PartnerMuse Studio’s Practical Know-How is now available
This is a great resource for aspiring creators planning to build their own product detail pages, as well as those who plan to hire an agency.
🎁We’re also offering a “Product Detail Page Creation Discount”to celebrate the end of 2024, so be sure to read until the end!
Story Summary!
- Wadiz Product Page: What Makes It Different? The Importance of Storytelling
- The Role of an Engaging Product Page: Making the Wait Worth It!
- Product Page Design: The 3-SecondRule 🌟
Official Partner: Muse Studio (Website Design Agency)
Wadiz Maker’s Wadiz Maker’s Muse
Product Page Design Agency – Official Partner: Muse Studio
Hello.This is Son Hye-ri from Muse Studio.
As an official partner of Wadiz, I am responsible for creating product detail pages.
When we talk to the many clients who commission product detail pages, they often tell us, “Wadiz product detail pages are just different.”
My answer is "Yes."
Wadiz product pages have a unique "feel" all their own, and they’re a cut above typical open-market product pages.
Wadiz Product Page Design
What Makes Wadiz Product Pages Different? : The Power of Storytelling
Why is that? It’s one of the topics I often discuss in my lectures.
I tell my students, “If you want to see a well-designed product page, check out ‘Wadiz.’”
Wadiz is more than just a crowdfunding platform; it provides a space where anyone can embark on a new challenge.
From sole proprietors to major brands, and even creators selling intangible content, everyone has the opportunity to bring their vision to life.
That’s why what makes Wadiz special goes beyond simply selling products.
It lies in the design of product detail pages centered on "storytelling."
 Time to receive your Wadiz-funded product |
Unlike general online marketplaces, where you can receive your product within 3 to 4 days after payment,
Wadiz is
•The "Coming Soon" period, also known as the pre-announcement period: 2 weeks on average
•The "Main Funding" period: 2 weeks on average
On average, you'll have to wait at least a month, and up to two months, to receive your product.
The emotions consumers (supporters) may feel during this process are
Thesemay include not only "anticipation"for the product, but also "hesitation" caused by the long wait.
Wadiz Product Page Creation
The Role of an Engaging Product Page: Making the Wait for Your Product Worthwhile
On Wadiz, a product detail page isn’t just a source of information;it’s a key tool for giving consumers a reason to wait—
Here are three factors that increase the likelihood ofa successfulcampaign on Wadiz:
1. The product’s unique selling points
•When the product is truly one-of-a-kind, or
•When offering special benefits exclusive to Wadiz (discounts, free gifts)
2. Creating Value Through Storytelling
• When conveying a compelling narrativethat sparks supporters’ interest and drives their purchasing decisions
3. Building Empathy from the Supporter’s Perspective
•When establishing credibility by visually demonstratingthe problem-solving process and results provided by the product
That’s why we need an engaging “booster” thatkeeps readers reading the “story” all the way through.
 Some of the product detail page images created by Muse Studio |
 Some of the product detail page images created by Muse Studio |
Wadiz Product Page Design
Product Page Design: The 3-SecondRule 🌟
Most stories on Wadiz follow the format below.
1. Introduction: Grab the audience’s attention and present the problem.
2. Product Overview: A brief description of the product’s key features and solutions.
3. Body: Provide a detailed description of the product’s specific features and use cases.
4. Rewards List: Clearly outline prices and benefits.
5. Maker Story: Sharing the maker’s passion and vision behind the product.
It is precisely in this narrative format that the first key to successful funding lies
“It’s aboutcreating a powerful incentivethat keeps readers engaged until the very end.”
Just as a person’s first impression is formed within three seconds, the first three seconds of a product page are your first—and last— chance to capture a supporter’s attention.
Supporters instinctively assessinstinctively assess thefollowing three thingsas soon as they arrive.
1. Do I needthis reward?
2. Are the rewards more special than those offered elsewhere (such as other websites or our own online store) ?
3. Is it worth reading this page all the way through?
That’s why the introduction must clearly present a problem-solution-result structure.
It needs to show at a glance “ why you should buy this product” and “how it will change your life.”
Okay! So, in the introductionto Wadiz,
1. Problem Statement
• It pinpointsthe exact problems consumers are likely facing
2. Presenting a Solution (Emphasizing the USP)
•Highlights the unique value thatonly our product can deliver. (Outlines key features or how it differs from existing products)
3. Visualizing Results
•It clearly illustrates how the product will improve the consumer’s life.
When actually producing the video, we plan and produce the first 3 seconds as shown below.
Check it out along with the example!
Some of the product detail page images created by Muse Studio
Some of the product detail page images created by Muse Studio
Three seconds to captivate on the product page!
That was our guide to creating product detail pages, featuring real-life examples from Muse Studio! Did you enjoy reading it?
In the next installment of our Success Strategies series [Part 2], we’ll return with content on “how to make rewards more relatable to supporters by giving them ‘nicknames.’”
Discount on Muse Studio's Wadiz Product Page Creation🎇
Celebrate the end of the year by taking advantage of the product page discounts offeredby Muse Studio throughout December!
🔻
Starting at 1.8 million won (200,000 won discount)
🔻
Starting at 1.17 million won (130,000 won discount)
👉🏻Create Stories with Muse Studio
Important Information for Users
- This offer is valid only for applications received by 11:59 PM on December 31.
- Discounts are not available when switching partners.
- If production is delayed by more than two months due to the manufacturer, no discount will be provided.
- Only the Integrated Pack and Design Pack are available.
- Additional out-of-pocket expenses may apply depending on the workload of each manufacturer.
🎈 Read other posts by “Muse Studio” partners
- Create product detail pages without a sample! All you need is an idea.
- The fine dining of product detail pages—curious to see the work of true experts?
- [September's Recommended Partner] Muse Studio: Maker's Choice. #1 in Customer Satisfaction
🎈Read more about another product page design agency (partner) recommended by Wadiz
🎈The Secrets to Creating a Wadiz Product Page
