“Creating a Wadiz product page— Are you struggling to do it all on your own?”
The Wadiz product pageisa page wheremakers(sellers and producers)showcase their products in an appealing wayto encouragefunding(purchases).
On Wadiz, since users can only access product information and participate in funding (purchases)through the product detail pagebefore a product is launched, the detail page is especially crucial. With over 1,000 projects launching every monthon Wadiz, I’m going to share I’ll sharethe secrets behind the creation ofWadizproduct detail pages!
I’ll walk you through each step, so if you’d like to create your ownWadiz product page, give it a read and give it a try!
Seethe stepsfor creating a Wadiz product page at a glance!
Have you ever looked at a beautifully designed product page and thought,“Wow… I wonder where they even start and how they create something like this?”Even experts can’t just whip one up from scratch in a single go.
It goes through a process ofplanning → photography → design → revisions.
Check out the detailed process in this single image.
*This is the general process for creatinga Wadiz product page.
General Process for Creating a Wadiz Product Page
Wadiz Product PageProposal Structure,
This process involves identifying and organizing the "features" of my product.
I know the features of my product best—after all, I’m the one who made it.
However, even if you keep repeating to yourself, “This is good, that’s good, hmm, this is good too… this is great!”
it’s importantto communicate strategically and structurally.
Try doing it this way.
The first step is to analyze the product on the Wadiz product page.
1) Product Analysis: Know your product inside and out—start byanalyzingit.
① Product Strengths (USP: Unique Selling Proposition)
- List the key strengths you want to highlight in order of importance.
- Usually, 3 to 4 is the norm.
② Defining the product's target audience
- Try setting a primary target and two secondary targets.
- Try matching the USP (the product’s strengths listed above) to your target audience.
③ Deriving Key Messages
- Summarize this product page in one sentence.
- It can be used as a summary message or a hook message.
2) Drafting a proposal: Based on your analysis, provide astructureddescription of the product.
① Outlining the Proposal
- Opening – Bridge – Main Content 1 – Main Content 2 – Closing
This is the typical structure of a Wadiz product page. - Opening: Grab the reader’s attention before diving into the main content. (e.g., reviews, people’s needs)
- Bridge: Please summarize the strengths mentioned in Section 1 so they can be viewed at a glance at the top.
- Text 1:Please describe strengths 1, 2, and 3 one by one in the order of main heading followed by a description, and provide the product price.
- Section 2: Please describe the maker (seller) and the motivation behind the product's development.
- Closing: Please provide contact information and a list of frequently asked questions (FAQ).
② List examples of the necessary footage/images
- Please describe in detaila photo that would complement the sentences in my plan.
- For example, if you listed “easy to peel” as Strength 1 for the product (soft-boiled eggs), then
“A shot of the egg being peeled cleanly without any crumbs / with only the hand visible from the front”
TIP: Check out product pages on Wadiz or other websites in similar categories to see some vivid product photos.
*I’ve broken down the most common story structures seen on Wadiz.
Wadiz Product Page Photography,
We conduct the "necessary photography" in accordance with your project proposal.
This is why we included the filming plan in the planning phase.
If we don’t shoot according to the plan, there may be cases where we have to reshoot after the initial shoot.
- Photographythat stays true to the concept
- Also known asproduct shots or close-upshots (photographing the product alone on a white background without any styling)
- Shootingshort videosof about 3 to 5 seconds
When you need to conveya sense of liveliness, wouldn't a short video converted into a GIF (also known as a moving image) be more effective than a still photo?
Wadiz Product Page Design,
We enhance readability to create a product page that’s a pleasure to read.
Even if you’ve nailed the product’s target audience, features, and all the necessary shots, it’s all for nothing if the visuals aren’t easy to read. 😣
Are you thinking, “ButI don’t have a designer on staff”?
You can significantly improve readability without using design tools (Illustrator AI, Photoshop PSD).
Platforms like Wadiz and blogs oftenprovide built-in “editors,”so even by simply using the text size, color, and table features available in the platform’s basic editor, you can createa well-organized, highly readable product page.
*(Example) Wadiz Story Editor, Wadiz Product Page Editor
1) Adjusting font size based on hierarchy
Try setting the font sizes according to the information hierarchy (structure) you designed during the planning stage, such as main headings, subheadings, and body text.
*Hierarchy = The hierarchical structure of information
Adjusting font size based on hierarchy
2) Check the alignment
Instead of mixing left and center alignmentthroughout the text,it’s better to keep them consistentto improve readability.
(Right alignment is rarely used.)
3) To highlight a word or sentence, highlighted.
- Don’t overdo it, though!Tryusingbackgroundortext colorsfor headingsand subheadings, or for words you want to emphasize!
- What about color selection?If the productitself, the brand, or the packaging has a specific color, try using that!
Since the colors complement the photos,theoveralltone of the product pagelookscohesive.
Plus, colors subconsciously stick in buyers’ minds, so they’llremember the product better.
4) Check mobile readability
You may have created this on a computer, but many actual customers make purchases on their mobile devices.
That means it’s essential to check how it looks on mobile devices!
If there are too many line breaks or the text is too small, be sure to makeadjustments while previewing the mobile screen.
Find product detail page design agencies that fit your budget 🔍
That said, it all depends on the expert! There are specialists in planning, photography, and design.
(Leave medicine to pharmacists, and product page creation to the experts.)
If you're a maker (product creator) who still feels overwhelmed by the challenge even after reading the guide,please visit
.
We recommendleaving the creation of your product detail page to the experts so you can focus on your product and production.
When selecting a manufacturer, I recommend first consideringyour budget→ and then yourproduct category.
1) Budget Check
- What ifyour budgetis tight? Consider getting helponly for the parts you need.
You can hire us just for filming, or for planning and simple design work.
*(Market average) From 300,000 to 800,000 won
- If you haveagenerousbudget,why not entrustthe entire product page creation processto a professional production company?
With professionalproductioncompanies, you can handleeverything—from planning and photography to design—all in one go.
*(Market average) Between 2 million and 4 million won - Click!▶ Get a consultation on our partner services and make your decision
2) Check if there are any examples in my product category
There are product lines that these experts have worked on extensively.
I recommend checking theirportfolioto see if they have experiencewith projects similar to yours, and then entrusting them with your project.
Are you a prospective Wadizmaker reading this?
While longer product detail pages aren’t necessarily better, Wadiz’s platform is characterized by detailed, in-depth pages that tend to be quite lengthy. As a result, a market for these detailed pages has naturally emerged, andWadizis frequently cited as a benchmarkin this space. Since we receive many inquiries from makers asking for recommendations on specialized production companies,Wadizhas taken the initiativeto select official partner companiesandisnowproviding product page creation servicesdirectlyto makers.
Wadiz has taken the lead in the product detail page market.
Wadiz has personally selected approximately 50experts(teams), and you can view their diverse portfolios at
You can also check outthediverseportfoliosof thesecreativeexperts at
Start your Wadiz journey with an expertwho can showcase your product in the best light. 😃
🟢 Official Wadiz Service! Try our Partner Service (specialized production company).
📒Read the introduction to our product page experts (partners)
- From Maker to Top Partner: This Month’s Featured Partner, “BTY Plus”
- Maker Satisfaction Rating: 5.0, Partner of the Month: “Muse Studio”
📒 Read the introduction to Partner Service and Mate Service
