“Creating a Wadiz product page— Are you struggling to do it all on your own?”
The Wadiz product pageisa page wheremakers(sellers and producers)showcase their products in an appealing wayto encouragefunding(purchases).
Wadizis a platform where the productdetail pageis especially important, as users can only access product information and participate in funding (purchases)through this pagebefore the product is released. With over 1,000 projects launching every monthon Wadiz, I’d like to share I’ll sharethe secrets behind the creation ofWadizproduct detail pages!
I’ll walk you through each step, so if you’d like to create your ownWadiz product page, give this a read and give it a try!
Seethe stepsfor creating a Wadiz product page at a glance!
Have you ever looked at a beautifully designed product page and thought,“Wow… I wonder where and how they even start creating a page like this?”Even experts can’t just whip one up from scratch in a single go.
It goes through a process ofplanning → photography → design → revisions.
Check out the detailed process in this single page.
*This is the general process for creatinga Wadiz product page.
General Process for Creating a Wadiz Product Page
Wadiz Product PageProposal Structure,
This involves identifying and organizing the "features" of my product.
I know the features of my product best—after all, I’m the one who made it.
However, even if you keep repeating, “This is good, that’s good, hmm, this is good too… this is great!” over and over again,
it’s importantto communicate strategically and structurally.
Try doing it this way.
The first step is analyzing the product on the Wadiz product page.
1) Product Analysis: Know your product inside and out—start byanalyzingit.
① Product Strengths (USP: Unique Selling Proposition)
- List the key strengths you want to highlight in order of importance.
- Usually, 3 to 4 is the norm.
② Defining the product’s target audience
- Try setting a primary target and two secondary targets.
- Try matching the USP (the product’s strengths listed above) to your target audience.
③ Deriving Key Messages
- Summarize this product page in one sentence.
- It can be used as a summary message or a hook message.
2) Drafting a proposal: Based on your analysis, provide astructureddescription of the product.
① Outlining the Proposal
- Opening – Bridge – Main Content 1 – Main Content 2 – Closing
This is the typical structure of a Wadiz product page. - Opening: Grab the reader’s attention before diving into the main content. (e.g., reviews, people’s needs)
- Bridge: Please summarize the strengths mentioned in the main text so they can be seen at a glance at the top.
- Text 1:Please explain strengths 1, 2, and 3 one by one in the order of main heading followed by a description, and provide the product price.
- Section 2: Please describe the maker (seller) and the motivation behind the product’s development.
- Closing: Please provide contact information and a brief list of frequently asked questions (FAQ).
② List examples of the required footage/images
- Please describe in detailthe photos that best complement the sentences in my plan.
- For example, if you listed “easy to peel” as Strength 1 for the product (soft-boiled eggs), then
“A shot of the egg being peeled cleanly without any crumbs / with only the hand visible from the front”
TIP: Check out product pages on Wadiz or other websites in similar categories to see some vivid product photos.
*I’ve broken down the most common story structures seen on Wadiz.
Wadiz product page photography,
We carry out the "necessary photography" according to your proposal.
This is why we included the shooting plan during the planning phase.
If we don’t shoot according to the plan, there may be cases where we have to reshoot after the initial shoot.
- Photographythat stays true to the concept
- Also known asproduct shots or close-ups(photographing the product alone on a white background without any styling)
- Shootingshort videosof about 3 to 5 seconds
When you need to conveya sense of liveliness, wouldn’t a short video converted into a GIF (also known as a moving image) convey the message better than a still photo?
Wadiz Product Page Design,
We enhance readability to create a product page that’s a pleasure to read.
Even if you’ve nailed the product’s target audience, features, and all the necessary shots, it’s all for nothing if the visuals aren’t easy to read. 😣
Are you thinking, “But I don’t have a design team”?
You can significantly improve readability without using design tools (Illustrator AI, Photoshop PSD).
Platforms like Wadiz and blogsprovide built-in “editors,”so even by simply using the text size, color, and table features available in the platform’s basic editor, you can createa well-organized and highly readable product detail page.
*(Example) Wadiz Story Editor, Wadiz Product Page Editor
1) Adjusting font size based on hierarchy
Set the font sizes according to the information hierarchy (structure) you designed during the planning stage, such as main headings, subheadings, and body text.
*Hierarchy = The hierarchical structure of information
Adjusting font size based on hierarchy
2) Check the alignment
Usingleft or center alignmentconsistently rather than mixing them can improve readability.
(Right alignment is rarely used.)
3) Words or sentences you want to emphasize highlightedin a highlight color
- Don’t overdo it, though!Tryusingbackground colorsortext colorsfor headingsand subheadings, or for words you want to emphasize!
- How about color selection?If the productitself, the brand, or the packaging has a specific color, try using that!
Since it complements the photos,theoveralltone of the product pagelookscohesive.
Plus, colors subconsciously stick with buyers, so they’llremember the product better.
4) Check mobile readability
You may have created this on a computer, but many actual customers make purchases on their mobile devices.
That means it’s essential to check how it looks on a mobile phone!
If there are too many line breaks or the text is too small, be sureto preview it on a mobile screen andmakeany necessary adjustments.
Find a product detail page design agency that fits your budget 🔍
That said, there are experts for every field! There are specialists in planning, photography, and design.
(Leave medicine to pharmacists, and product page creation to the experts.)
If you're a maker (product creator) who still feels overwhelmed by the challenge even after reading the guide,visit
.
We recommendleaving the creation of your product detail page to the experts so you can focus on your product and production.
When selecting a manufacturer, I recommend choosing one basedon your budget→ and then based on yourproduct category.
1) Budget Check
- What ifyour budgetis tight? Justget helpwith the parts you need.
You can hire us just for filming, or for planning and simple design work.
*(Market average) From 300,000 to 800,000 won
- If you haveagenerousbudget,why not entrustthe entire product page creation processto a professional production company?
With professionalproduction companies, you can handle planning, photography, and designall at once.
*(Market average) Between 2 million and 4 million won - Click!▶ Get a consultation on our partner services and make your decision
2) Check if there are any examples in my product category
There are product lines that these experts have worked on extensively.
I recommend checking theirportfolioto see if they’ve handledprojects similar to yoursbefore, and then entrusting them with your project.
Are you a prospective Wadizmaker reading this?
While longer product detail pages aren’t necessarily better, Wadiz’s platform naturally features detailed pages that are both in-depth and lengthy. As a result, a market for these detailed pages has naturally emerged, andWadizis frequently cited as a benchmarkin this space. Since we receive many inquiries from makers asking for recommendations on specialized production agencies,Wadizhas taken the initiativeto select official partner companiesto provide product page creation servicesdirectlyto makers.
Wadiz has taken the lead in the product detail page market.
Wadiz has personally selected approximately 50experts(teams), and you can view their diverse portfolios at
You can also check outthediverseportfoliosof thesecreativeexperts at
Start your Wadiz journey with an expertwho can showcase your product in the best light. 😃
🟢 Official Wadiz Service! Partner Service (Specialized Production Company)Give it a try.
📒Read the introduction to our product page experts (partners)
- From Maker to Top Partner: This Month’s Featured Partner, “BTY Plus”
- Maker Satisfaction Rating: 5.0, Partner of the Month: “Muse Studio”
📒 Read the introduction to Partner Service and Mate Service
