Btw, a content creator that reads maker rewards with a supporter's mindset

We prioritize "how can we showcase makers' products in the most compelling way?

Hi, can you tell us a little bit about yourself and your work?

CEO Park Jung Hwan : Hello. Official content partner of Wadiz for 2 years I'm Park Jung-hwan from BTW. We are a company composed of representatives and practitioners from social commerce MDs and designers, and we run our own brand and outsource content production business together. He has a deep empathy for the makers he meets through Wadiz because he is in charge of planning, producing, and distributing his own brand.

Can you tell us about your experience with Wadiz content creation agency?

Ha In In Baek (Planner) : We started creating content for Wadiz in 2015 and became a funding mate of Wadiz in 2019. and has produced more than 100 detailed pagesin 2019. In 2021, we were selected as the official content partner of Wadizand the projects we've created content for over $1 billion in cumulative fundingof the projects we've created content for.

CEO Kim Min-kyu : I first came into contact with Wadiz in 2014. At that time, we were only in the distribution business, so we couldn't afford to produce high-quality Wadiz detail pages. We put a lot of effort into producing the detail pages, but the results were really disappointing. After experiencing a heartbreaking failure, I wanted other makers not to experience the same failure as us, so I put my energy into the content production business. I realized from my previous experience that content is really important for a brand.

What process do you use to create content?

Backhauler Mounting: How to Create a Detailed Page Product Study-Prospectus-Shooting & Retouching-Designin this order. Of these, the most time and effort is invested in the product research and planning stages. Most of the makers entrust us with the content creation, so it's important to understand the product well enough and synchronize our opinions with the maker. During the product study and planning stages, we carefully check the product information and opinions on the story, and align the production direction.

CEO Park: If the result is different from the direction the maker had in mind, a major revision is required. To prevent this from happening, we communicate with the maker via phone or face-to-face, as well as in writing, so that they can fully understand our intentions.

What steps do you focus on most when creating content for makers? Tell us about your strengths in the production process.

CEO Baek Ha-In: The direction the maker wants is important, we prioritize 'making maker rewards attractive to supporters'rewards for makers. BITTYWAY has both representatives and practitioners come from social commerce, so they have a diverse perspective on products and are specialized in understanding the needs of supporters.supporters' needs. Makers want to provide a lot of information because they made the product themselves, so they have a sense of 'our product, this is good, that is good...' However, if you tell a lot of stories, it is often difficult for supporters to understand the product. This will increase the churn rate of supporters and affect the outcome of the funding.

Woojong Jung (Designer) : So, we try to create elements that will hook our supporters early on, when they come in with a curious mind to see if there are any interesting or new products. that can hook supporters early on with a curious mind.For this purpose We spend a lot of time thinking about the design of the maker's product to show supporters why they need it at a glance.why supporters need your product. As a product that you've worked hard to create, it has a lot of benefits, and we're trying to find the most effective way to showcase those benefits.

Ha In In Baek : I remember the CJ CheilJedang makers who launched a new product called 'Plant Oil' through Wadiz for the first time. It was a project that we proceeded with confidence that 'good scores will come out' because the product's appeal was clear apart from being a big company's product. I think the passion of the makers and BittiWay's know-how in content creation created a good synergy that led to good results.

Jung Woojong : The first thing that comes to mind is the maker of a running shoe called'Supear'. From the first meeting, we realized that he was confident and believed in his product. Even though he was exhausted from running and filming for hours on end while wearing the shoes, we were encouraged by his desire to succeed in the funding. I remember him most for his enthusiasm and the quality of the results.

Please pass on your tips to other Makers who are preparing to raise funds on Wadiz.

CEO Park Jung-hwan : I would like you to think about and express your product's USP (unique selling point) from the perspective of a general person who doesn't know the product. Makers do a lot of market research and study during the process of validating an item, so they tend to think about the good aspects of the product. I think a new perspective is essential for makers to discover and improve what they missed. Therefore, I think it is most important to think about your product from the perspective of a general customer.

Do you have any final thoughts for makers?

CEO Park Jung Hwan : Btw, as a maker and as a content creator, has grown a lot through Wadiz. Many makers have had the experience of minimizing risk and growing their brands in experience growing their brand with minimal risk in Wadizto grow their brands with minimal risk.

CEO Minkyu Kim : I hope you're able to utilize crowdfunding as a business and grow a lot. As a maker, you expect to sell out of all your inventory when you launch a product, but in reality, that's not always the case. Sometimes we actually produce and sell products in really minimal quantities to reduce inventory risk. There are also situations where we sell all of our pre-production quantities and make more, only to realize that they don't sell as well as we expected. I think crowdfunding is a great way to handle that situation.

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