A Reliable Team Builder for Ambitious Makers: The Story of the Wadiz Partner Business Team

Stories from the Wadiz Partner Business Team, Part 1.

“We provide a ‘network of trusted partners’ to makers launching their projects on Wadiz.”

Hello, pros! Please allow us to introduce the Wadiz Partner Business Team.

Jang Yoon-ji: The Wadiz Partner Business Team helps makers with products or ideas launch their projects on Wadiz by providing the necessary support through “external partnerships.” We’re a team aligned with Wadiz’s vision of “creating a world where anyone can take on a challenge.” Currently, we’re focusing on our “content” partner services.

Please tell us a little more about the “Content Partner Service,” which is currently a key focus of the Wadiz Partner Business Team.

Jung Jae-beom: This is a service that helps makers create detailed campaign pages on Wadizin collaboration with experts, ensuring that the story behind their products and brand is effectively communicated to supporters. Any maker preparing for a crowdfunding campaign on Wadiz can use this service. The key advantage is that makers can rely on a highly trustworthy service, as content creation is handled by official partners verified by Wadiz, and a representative from Wadiz’s Partner Business Team oversees the entire project.

Is there a particular reason you decided to launch the Content Partner service?

Yoo Cho-eum: “I launched this service to help makers who are experts in their products but struggle with how to communicate with their supporters. In fact, Wadiz’s official partners have experience as makers themselves and possess extensive expertise in their respective fields. Since creating a Wadiz product page requires a deep understanding of both the product and the platform, the partners’ expertise is paramount.”

Is it fair to say that Wadiz operates its services with "official partners" in order to leverage their expertise?

Yoo Cho-eum: Yes, that’s right. The fundamental reason is that we want to provide makers launching campaigns on Wadiz with a safety net in the form of a “network of trusted partners.” Running a business often requires collaboration with many partners, but finding good ones isn’t easy. That’s why we decided to start by building a high-quality partner pool ourselves.

Jeong Jae-beom: Second, it’s about collaborating with our partners to grow together. Wadiz aims to be a comprehensive support platform for startups. Since many of our partners—not just makers— are startups or small businesses, I think it’s meaningful for Wadiz to collaborate with them and grow together. In fact, there are companies that started out as makers on Wadiz and later became partners.

How does the content partnership service—involving Wadiz, partners, and creators—work? I’d appreciate it if you could focus on the key differences compared to working with other production companies.

Lee Hye-jin: The process for creating funding content follows this sequence: first, we thoroughly understand the product; then we draft an initial proposal; receive feedback from the Wadiz editorial team; finalize the story; shoot and edit the product photos; and design the product detail page. The Wadiz content team reviews the initial proposal drafted by our partner companies and suggests revisions to help refine the story. The aspect that makers appreciate the most is the feedback the Wadiz Content Team provides to the partner agencies that drafted the initial proposal. If a maker tells us what changes they’d like to see, our editors incorporate those suggestions. Since the partner agencies drafting the initial proposals are experts themselves, they sometimes struggle to convey exactly what the maker wants. By acting as a bridge in these situations, we’ve found that makers feel really reassured.

What role do Wadiz representatives play in operating the Content Partner Service?

Jang Yoon-ji: I believe that the Partner Business Team plays the role of a team builder for makers. To launch a single funding project, collaboration is essential not only with partners but also with various relevant departments within Wadiz. I believe our role is to help the managers of each department work together as a single team for the makers. In that sense, I was particularly impressed when a maker commented, “It feels like I’ve met a great team made up of experts in various fields.”

Stories from the Wadiz Partner Business Team, Part 2.

“We want to meet the diverse needs of more makers.”

What is your top priority when running the service?

Lee Hye-jin:“I spend most of my time thinking about what makersreally need. For makers, Wadiz crowdfunding is the starting point of their business. We’re designing our services with a focus on meeting their practical needs throughout the entire process—from creating product detail pages to mass production, marketing, logistics, and developing distribution channels after the campaign ends.”

Jang Yoon-ji: Looking a bit further ahead, we’re also giving a lot of thought to how we can better meet the diverse needs of a wider range of creators. Since a wide variety of creators—from solo creators to small business owners and mid-sized to large corporations—are preparing for Wadiz funding campaigns, their needs are becoming increasingly diverse. We’re exploring ways to meet these varied needs through collaboration with our partners and devising strategies for mutual growth.

Is there a maker or project that stands out in your memory?

Yoo Cho-eum: I remember the maker “BodyScope” because they were the most ideal maker in my eyes. They offered mugwort moxibustion items asrewards; not only was the product unique, but they also actively communicated with supporters in the community and provided excellent customer service. They had previously focused solely on B2B (Business-to-Business) operations, so this was their first foray into B2C (Business-to-Consumer) through a Wadiz campaign. I was truly delighted to see such strong results from their funding campaign.

Jang Yoon-ji: I remember the maker “Dareum,” who launched“Fermented Konjac Ramen,” the most. The results turned out much better than both the maker and I had expected. Wadiz has “PDs” (Project Directors) who provide consulting for projects. The “Dareum” project was carried out without PD consulting; instead, we connected the maker directly with the Success Support Team and the Advertising Business Team. We collaborated seamlessly as one team, and the results were excellent—I still feel a sense of pride about it to this day.

Jung Jae-beom: I remember our collaboration with the maker of the shoe brand “Elcanto.” They first contacted us and asked, “Do you run funding campaigns for companies of Elcanto’s size?” I told them about cases where mid-sized and large companies like Samsung C&T, Dong-A Pharmaceutical, Logitech, and Ider had used our service and achieved great results, and they said they wanted to give it a try. Contrary to the maker’s concerns,the “High-Value-for-Money Derby & Loafer Shoes in the 90,000-won Range”project far exceeded its funding goal as soon as it launched, raising over 30 million won and successfully launching their new product.

Lee Hye-jin: The“Crank Road Bike Helmet”project, which we carried out in partnership with the Korea Sports Promotion Foundation , stands out the most in my memory. It was a deeply rewarding project because it allowed Wadiz and a government agency to collaborate and provide tangible support to makers who were just starting out. It’s especially memorable because all the makers selected for the program achieved successful funding results, leading to a second round of collaboration.

Which brands would you like to collaborate with in the future?

Jang Yoon-ji: I hope anyone who is confident in their product will join us. If you’re thinking, “This product is really great, but I don’t know how to promote it,” come join us. Together, we can brainstorm solutions from the perspective of both a Wadiz official partner and a supporter to create an even better story.

Yoo Cho-eum: I think this would be a great fit for product planners who are looking for a fresh perspective on their products. As an official Wadiz partner, we offer makers new insights into their products.

Jung Jae-beom: If you’re looking at the Wadiz product page and wondering, “How on earth do you make something like this?”—you’ve come to the right place. We’re here to help bring the ideas in your head to life.

Want to meet the Wadiz Partner Business Team, a reliable team builder for makers?

(👉Use Wadiz Partner Services)