A Reliable Team Builder for Aspiring Makers: The Story of the Wadiz Partner Business Team

Stories from the Wadiz Partner Business Team, Part 1.

“We provide a ‘network of trusted partners’ to makers launching their projects on Wadiz.”

Hello, pros! Please allow us to introduce the Wadiz Partner Business Team.

Jang Yoon-ji: The Wadiz Partner Business Team helps makers with products or ideas launch their projects to the world through Wadiz by providing the necessary support via “external partnerships.” We’re a team aligned with Wadiz’s vision of “creating a world where anyone can take on a challenge.” Currently, we’re focusing on our “content” partner services.

Please tell us a little more about the “Content Partner Service,” which is currently a key focus of the Wadiz Partner Business Team.

Jung Jae-beom: This is a service that helps makers create their Wadiz product detail pagesin collaboration with experts, ensuring that the story behind their products and brand is effectively communicated to supporters. Any maker preparing for a crowdfunding campaign on Wadiz can use this service. The key advantage is that makers can rely on a highly trustworthy service, as content creation is handled by official partners verified by Wadiz, and a representative from Wadiz’s Partner Business Team oversees the entire project.

Is there a particular reason you decided to launch the Content Partner service?

Yoo Cho-eum: We launched this service to help makers who are experts in their products but struggle with how to communicate with their backers. In fact, Wadiz’s official partners have experience as makers themselves and possess extensive expertise in their respective fields. Since creating a Wadiz campaign page requires a deep understanding of both the product and the platform, the partners’ expertise is paramount.

Is it fair to say that Wadiz operates its services with “official partners” in order to leverage their expertise?

Yoo Cho-eum: Yes, that’s right. The fundamental reason is that we want to provide makers taking on new challenges on Wadiz with a safety net in the form of a “network of trusted partners.” Running a business often requires collaboration with many partners, but finding good ones isn’t easy. That’s why we decided to start by building a pool of high-quality partners ourselves.

Jeong Jae-beom: Second, it’s about collaborating with our partners to grow together. Wadiz aims to be a comprehensive support platform for startups. Since many of our partners—not just makers— are startups or small businesses, I think it’s meaningful for Wadiz to collaborate with them and grow together. In fact, there are companies that started out as makers on Wadiz and later became partners.

How does the content partnership service, which involves three parties—Wadiz, the partner, and the maker—operate? I’d appreciate it if you could focus on explaining the key differences compared to working with other production companies.

Lee Hye-jin: The process for creating funding content proceeds in the following order: first, we gain a thorough understanding of the product; then we draft an initial proposal; receive feedback from the Wadiz editorial team; finalize the story; shoot and edit the product photos; and design the product detail page. Based on the initial proposal drafted by our partner companies, the Wadiz content team offers suggestions for improvements to help refine the story. The aspect that makers appreciate the most is the feedback the Wadiz Content Team provides to the partner agencies that drafted the initial proposal. If a maker tells us what changes they’d like to see, our editors incorporate those suggestions. Since the partner agencies drafting the initial proposals are experts themselves, they sometimes struggle to convey exactly what the maker wants. By acting as a bridge in these situations, we’ve found that makers feel really reassured.

What role do Wadiz representatives play in operating the Content Partner Service?

Jang Yoon-ji: I believe that members of the Partner Business Team act as team builders for makers. Launching a single funding project requires collaboration not only with partners but also with various relevant departments within Wadiz. I believe our role is to help the staff from each department work together as a single team for the makers. In that sense, I was particularly impressed when a maker told us, “It feels like I’ve met a great team made up of experts in every field.”

Stories from the Wadiz Partner Business Team, Part 2.

“We want to meet the diverse needs of more makers.”

What is your top priority when running the service?

Lee Hye-jin:“I spend most of my time thinking about what makersreally need. For makers, a Wadiz campaign is the starting point of their business. We’re designing our services with a focus on meeting their practical needs throughout the entire process—from creating product detail pages to mass production, marketing, logistics, and developing distribution channels after the campaign.”

Jang Yoon-ji: Looking a bit further ahead, we’re also giving a lot of thought to how we can better meet the diverse needs of a wider range of makers. With a diverse array of makers—from individual creators to small business owners and mid-sized to large corporations—preparing for Wadiz funding, their needs are becoming increasingly varied. We’re exploring ways to address these diverse needs through collaboration with our partners and devising strategies for mutual growth.

Is there a maker or project that stands out in your memory?

Yoo Cho-eum: I remember the maker “BodyScope” because they embody my ideal of what a maker should be. They offered mugwort moxibustion items asrewards; not only was the product unique, but they also actively engaged with supporters in the community and provided excellent customer service. They had previously focused solely on B2B (Business to Business) operations, so this was their first foray into B2C (Business to Consumer) through a Wadiz campaign. I was truly delighted to see such strong results from their funding campaign.

Jang Yoon-ji: The maker “Dareum,” who introduced“Fermented Konjac Ramen,” stands out most in my memory. The results turned out much better than both the maker and I had expected. Wadiz has “PDs” (Project Directors) who provide consulting for projects. The “Dareum” project was carried out without PD consulting; instead, we connected the maker directly with the Success Support Team and the Advertising Business Team. We collaborated seamlessly as if we were one team, and the results were excellent—I still feel a sense of pride about it to this day.

Jeong Jae-beom: I remember our collaboration with the maker of the shoe brand “Elcanto.” They first contacted us and asked, “Do you run funding campaigns for companies as large as Elcanto?” I shared examples of mid-sized and large companies—such as Samsung C&T, Dong-A Pharmaceutical, Logitech, and Ider—that had achieved great results using our service, and they expressed interest in giving it a try. Contrary to the maker’s concerns,the “Affordable Derby & Loafer Shoes in the 90,000-won Range”project surpassed its funding goal immediately upon launch and raised over 30 million won, successfully launching their new product.

Lee Hye-jin: The“Crank Road Bike Helmet”project, which we carried out in partnership with the Korea Sports Promotion Foundation , stands out the most in my memory. It was a deeply rewarding project because it allowed Wadiz and a government agency to collaborate and provide tangible support to makers who were just starting out. It’s especially memorable because all the makers selected for the program achieved successful funding results, leading to a second round of collaboration.

Which brands would you like to collaborate with in the future?

Jang Yoon-ji: I hope anyone who is confident in their product will join us. If you’re thinking, “This product is really great, but I don’t know how to promote it,” we can work together from the perspective of both a Wadiz official partner and a supporter to develop a better strategy.

Yoo Cho-eum: I think this would be a great fit for product planners who are looking for a fresh perspective on their products. As an official Wadiz partner, we offer makers new insights into their products.

Jung Jae-beom: If you’re looking at the Wadiz product page and wondering, “How on earth do I make something like this?”—you’ve come to the right place. We’re here to actively help bring the ideas in your head to life.

Want to meet the Wadiz Partner Business Team, a reliable team builder for makers?

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