Criteria for an Engaging Product Page That Convinces Backers

September 4, 2023 | Tips

Don’t forget to bring this!

You’ll learn the criteria for a product detail page that’s not just flashy and pretty, but “well-planned and well-designed.”
You can find a partner who can create product detail pages tailored to your style.
You can find a good product page that will convince your supporters.

Weren't you captivated by the gorgeous and beautiful product page?

The key to a product page is convincing your supporters!

I’m going to show you how to find a great portfolio—one that’s like a pearl hidden in the mud.

Check out our planning capabilities.

Check to see if your opening is engaging enough to capture the attention of supporters who are browsing with curious eyes, wondering, “Are there any fun or new products here?” Many users visit Wadiz not because they’ve decided on a specific item to buy, but simply to browse and see if there are any “interesting products.” Data shows that 75% of users who click the [Fund/Buy] button on Wadiz make their decision based on the top section (the opening), which underscores the importance of a strong opening.
Compelling Stories There are countless products out there, and plenty of reasons not to buy them. Even so, take a moment to see if your copy effectively explains why people should buy *this* product—not just any similar product on the market. After all, it can help make your product something your backers simply have to have.

-직장인들에게 공감을 일으키는 <단아쌤의 스마트스토어> 프로젝트의 오프닝-

Take a look at the image.

Visual content (images, GIFs) that makes it feel like you’ve seen the product even without actually seeing it

You’ll need visual materials that clearly showcase the product’s appearance, features, and materials. Unlike other platforms, Wadiz takes at least 3–4 weeks from the time of funding or pre-order until the product is delivered. Therefore, to encourage backers to fund the product, you need to make it feel as though they’ve seen it in person, even without actually seeing it. Of course, you don’t necessarily need flashy staging or glamorous models. It’s enough if you can show supporters exactly what the product will look like when they receive it.

– 제품을 받아보기 전부터 내가 제품을 사용하는 모습을 상상하게 하는 GIF가 포함된 <로지텍 키보드> 프로젝트-

Check out the design mood.

A tone and style that aligns with the creator’s brand

"Tone and manner" refers to an overarching concept encompassing color palette, atmosphere, direction, and style, and it serves to convey a brand’s identity. Therefore, it’s important to visually convey the tone and manner of your brand or product effectively. Please check whether the overall atmosphere of the product detail page is consistent and aligns well with the vibe you envision.

Avoid using full-page images

Since Wadiz supports product page search and translation features, it’s difficult to utilize those features if you create a product page using a single image.

Not only that, but inserting images as full-page images can also compromise readability. This is because while design work is done on a computer, most customers view product detail pages on mobile devices, and text that appears on a computer screen gets scaled down when displayed on a smaller mobile screen. Therefore, product detail pages must include an appropriate amount of text.